Scenario: Northern Trail Outfitters (NTO) aims to create a dynamic audience from a data extension for a daily email campaign. The audience changes daily, and the emails include a "View As Web Page" (VAWP) link.
NTO wants to ensure this link remains functional even as the audience is refreshed daily.

• A. Use AMPscript inside the email to pull information from a send logging data extension to determine which content displays based on message context
• B. Use a SQL Query to filter the audience into a new data extension that is overwritten each day
• C. Use SQL Query to filter the audience into a new data extension that is upserted every day
• D. Use exclusion lists for the send - excluding those that already were sent the email

解説: (CertShiken メンバーにのみ表示されます)

Northern Trail Outfitters sends emails for Password Resets from their web store when requested. An SMS message should be deployed if the password reset email is not sent.
What processes should they utilize to ensure a timely delivery across email and SMS?

• A. Triggered send definition and use data extract Not Sent to a data extension then send SMS to those failed sends
• B. Multiple path journey with engagement split if password reset link clicked; if link not clicked, then SMS Password Reset activity
• C. Transactional email send with the event notification service response to determine and trigger an API call to an SMS message
• D. Triggered send definition, and use API response to determine and send API call to trigger an SMS password reset

解説: (CertShiken メンバーにのみ表示されます)

Northern Trail Outfitters wants to capture dietary preferences for Contacts who have registered for an upcoming launch event. They have created a data extension of Contacts who have registered for the event and will send them an SMS message from MobileConnect asking them to reply with their dietary preference.
When Contact reply to SMS message, the response message will be inserted into a data extension using AMPscript.
Which two MobileConnect templates should be used to send the SMS message and capture the responses?
(Choose 2 answers)

• A. Text Response
• B. Data Capture
• C. Info Capture
• D. Outbound

解説: (CertShiken メンバーにのみ表示されます)

Northern Trail Outfitters (NTO) uses the SAP domain comms.nto.com and has just opened an office in Australia. They want to use the domain comms.nto.com.au to send emails to the Australian customers.
What would be required to enable sending emails from their new domain without impacting deliverability?

• A. An additional private domain
• B. An additional Sender Authentication Package
• C. Register the new domain in Setup's From Address Management
• D. An additional IP address

解説: (CertShiken メンバーにのみ表示されます)

A customer is using Marketing Cloud Connect but not sending tracking back to Sales Cloud. They want to create a Task on Contact and Lead records for follow-up when someone has not opened five emails in a row.
Which activities could be used to fulfill this requirement?

• A. API Event Entry, SQL Query Activity, Task Activity
• B. Salesforce Data Entry, SQL Query Activity, Task Activity
• C. Scheduled Automation, Filter Activity, Data Extension Entry, Contact Activity
• D. Scheduled Automation, SQL Query Activity, Data Extension Entry, Task Activity

解説: (CertShiken メンバーにのみ表示されます)